Tool
Speed-To-Lead Calculator
Speed-to-lead is a workflow problem before it is an AI problem. The calculator helps identify where time disappears between lead capture and a useful response.
Use the scorecard to compare lead sources, routing steps, and follow-up ownership.
How to use it
Pick one lead source. Measure the time from lead creation to first useful human or approved automated response. Then score the signals below.
A high score usually means the company needs routing, CRM integration, or assisted follow-up before buying another lead source.
Scorecard
| Signal | Weight | Why it matters |
|---|---|---|
| Lead enters outside the CRM | 2 | A disconnected lead source adds delay and creates duplicate work. |
| No owner assigned within five minutes | 2 | Unowned leads are easy to lose even when the team is trying. |
| First response depends on manual checking | 2 | Manual checking breaks whenever the team is busy. |
| Follow-up history is not visible | 1 | Missing context weakens the next response. |
| No escalation when response stalls | 1 | A stalled lead needs a recovery path. |